Google has rolled out Web Guide, a new experimental feature that organises the Google Search results page using artificial intelligence. The company claims the feature makes it simpler to locate online pages and information.
Web Guide will be available only to users who participate in the Search Labs experiment. Those users can click on the “Web” filter or tab on the Google Search results page.
According to the Alphabet-owned tech giant, Web Guide uses a customised version of Gemini to better comprehend site content and search queries. The tool arranges online connections in useful groups, such as pages that are relevant to particular elements of search queries.
Before displaying a collection of links, the feature adds headers and brief summaries, and there is a choice to load additional content within each category. By selecting the “Standard Web” option at the top of the results page, users can always return to the standard experience. Google announced that the “All” tab and other areas of Search will get AI-organised results.
This broadens the range of generative AI capabilities that Google Search offers. AI Mode is a more sophisticated tool that provides in-depth, conversational responses to challenging enquiries.
To identify the most relevant results, Google Web Guide conducts concurrent related searches using a query fan-out technique, which is also visible in AI Mode. Both open-ended and comprehensive multi-sentence queries can be used with this capability.
Imagine you are organising a trip abroad by yourself. The feature will fill AI-organised results on subjects including in-depth travel guides, other travellers’ firsthand accounts, and safety advice.
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Google introduced its AI Mode function in Search earlier this year. This function, which is now being implemented in India, enables users to conduct more intricate and in-depth search queries.
The company refers to the AI Mode feature as the “query fan-out technique” as mentioned above, which essentially divides the query into smaller topics and conducts several searches for you. The AI Mode function can also be used to shop for billions of products, access real-time sources like Knowledge Graph, and obtain information about the real world.
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