ChatGPT’s search functionality has been upgraded to provide an improved and personalised online shopping experience for users, OpenAI announced on Monday, April 28.
When users look for products online using the Search feature in ChatGPT, the chatbot will now provide images of products as well as details such as pricing and reviews. The search results will also include direct links to websites where they can buy those products.
These shopping-related upgrades are available to all users, including ChatGPT Plus and Pro subscribers, free users, and even those without an account. Initially, the AI-powered search results will focus on products in fashion, beauty, home goods, and electronics.
The latest search update to ChatGPT is part of OpenAI’s efforts to compete with Google in using AI to simplify how users discover products and information online. It comes at a time when the Alphabet-owned company has been found guilty by a US federal court of having an illegal monopoly in the online advertising market.
However, OpenAI clarified that ads will not be part of the product-related search results thrown up by ChatGPT.
Instead, the shopping results will be shown to users based on structured metadata from third parties, such as pricing, product descriptions, and reviews. Since paid users have access to a memory-integrated version of the chatbot, ChatGPT will reference their chat history in order to provide highly personalised product recommendations.
OpenAI also said it will not be taking a cut from any purchases of products discovered through ChatGPT Search.
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‘One billion searches in one week’
On Monday, OpenAI revealed that ChatGPT Search was used one billion times to search the web last week.
Besides the shopping update, ChatGPT Search will also show trending search topics to users when they start typing into the search bar. ChatGPT Search can further be accessed via WhatsApp.
OpenAI’s AI agent-driven platform Operator contains shopping features as well. It deploys AI agents capable of autonomously browsing dozens of web pages to find relevant products to users.
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