ChatGPT’s new image-generation option, which is driving the viral Ghibli AI trend, is shaping up to be one of the AI chatbot’s most popular features since its 2022 debut.
Over 130 million users have generated more than 700 million images since ChatGPT was upgraded with the image generator powered by OpenAI’s GPT-4o model on March 25, according to Brad Lightcap, the chief operating officer (COO) of OpenAI.
Importantly, Lightcap revealed that India has risen to become one of the fastest growing markets for ChatGPT. “[W]e appreciate your patience as we try to serve everyone. [The] team continues to work around the clock,” Lightcap wrote in a post on X on Thursday, March 3.
very crazy first week for images in chatgpt – over 130M users have generated 700M+ (!) images since last tuesday
India is now our fastest growing chatgpt market 💪🇮🇳
the range of visual creativity has been extremely inspiring
we appreciate your patience as we try to serve…
— Brad Lightcap (@bradlightcap) April 3, 2025
https://platform.twitter.com/widgets.js
Lightcap’s mention of India comes just days after OpenAI CEO Sam Altman hailed the rapid pace of AI adoption in the country.
OpenAI’s new image generator soared in popularity after users discovered its ability to turn real-world photographs into AI-rendered images in the style of Japanese animation company Studio Ghibli. However, the surge in new user signups for ChatGPT has also led to a severe strain on the company’s capacity and resources.
Welcoming the user response to the image generator, Altman had said last week that it was melting the company’s graphics processing units (GPUs). Earlier this week, he announced that the image generator’s popularity could result in product delays and temporarily degraded services since the AI startup is working on scaling up its infrastructure to meet the rapidly growing user demand.
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