Best Apple Watch Prime Day 2025 deals: Prime Day Apple Watch savings

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Amazon’s annual Prime Day sales event has some fantastic deals on the Apple Watch, but the sale ends on Friday, July 11, so you’ll need to be quick if you want to take advantage.

You can save $120 on the Apple Watch Series 10, get $80 off the Apple Watch SE 2 and get the Apple Watch Ultra 2 for $250 off.

For more coverage of Amazon’s deals, check out our roundup of the Best Apple Prime Day Deals as well as our main Prime Day page.

Best Apple Watch deals for Prime Day 2025

Apple is gearing up to launch the Apple Watch Series 11, SE 3, and Ultra 3 in September, but rumors suggest these new products won’t bring any must-have features. So the Series 10, Ultra 2, and SE 2 are excellent options, especially at discounted prices. Several Series 10 models are as low as we’ve ever seen. Plus, all models will get an update to watchOS 26 in the fall with loads of smart new capabilities.

Our main tip: avoid the cellular model unless you really need it. It costs more than the standard model and it isn’t really necessary to have cellular capabilities on your Apple Watch.

U.S. Apple Watch Prime Day deals

U.K. Apple Watch Prime Day deals

Amazon, Apple Watch Ultra 2 w/Ocean Band: £659 (£140 off, RRP £799) PRIME DAY DEAL
Amazon, Apple Watch Series 10 (42mm): £295 (£104 off, RRP £399) PRIME DAY DEAL
Amazon, Apple Watch Series 10 (46mm): £325 (£104 off, RRP £429) PRIME DAY DEAL
Amazon, Apple Watch SE (2nd gen, 40mm): £185 (£34 off, RRP £219) PRIME DAY DEAL
Amazon, Apple Watch SE (2nd gen, 44mm): £215 (£34 off, RRP £249) PRIME DAY DEAL

Prime Day 2025: Why you can trust Macworld’s recommendations

The Apple Watch models picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t recommend buying something that we wouldn’t buy ourselves. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks.

There are numerous case and band options with the Apple Watch, but make sure the combination you want doesn’t mean you miss out on a tasty discount. You can always buy a new band down the road.

Prime Day 2025: How can I get the best Apple Watch deals?

Amazon runs two Prime Day sales a year. The first is typically in July and the second in October in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.

The motive behind the sale is to encourage customers to join the company’s Prime subscription service. For this reason, the sale is officially open to Prime members only, and you’ll need to sign in with an active membership to purchase one of the deals. (You’ll find, however, that some individual deals are available to non-members.) Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial which can be canceled at any time during the trial window.

Prime members also get free two-day shipping and access to all the content available on the Prime Video streaming service.