The Apple Watch is the best smartwatch on the market for many, offering a high-quality smartwatch experience, but it’s not cheap—starting at $399/£399 for the Apple Watch Series 10. However, you don’t have to pay full price for an Apple Watch. Right now resellers are offering some fantastic deals on the Apple Watch.
In this article, we share the best Apple Watch deals you can get right now so you don’t have to pay full price. But if you’re trying to choose the right Apple Watch model for you, take a look at our Best Apple Watch buying guide.
Best Apple Watch deals
The Apple Watch Series 10 arrived in September 2024. The arrival of the Series 10 marked the end of the Apple Watch Series 9, which Apple discontinued. Despite that, it is likely to remain on sale from resellers for some time–and you could take advantage of some decent discounts. The Apple Watch SE and Apple Watch Ultra 2 haven’t been updated.
U.S.
U.K.
Amazon U.K. and others have already started discounting the Apple Watch Series 10, and we’re seeing moderate savings across the rest of the range. Note that retailers frequently make a point of matching one another’s prices, so if a deal below catches your eye, there’s a good chance it will be available from another company too–see the price comparison tools further down. Where all things are equal we tend to go with John Lewis because of its two-year warranties, but you may prefer a different vendor.
- Amazon, Apple Watch Series 10 (42mm): £339 (£60 off, RRP £399)
- Amazon, Apple Watch Series 10 (46mm): £369 (£60 off, RRP £429)
- KRCS, Apple Watch SE (2022, 40mm): £214.62 (£4.38 off, RRP £219)
- KRCS, Apple Watch SE (2022, 44mm): £244.02 (£4.98 off, RRP £249)
- Argos, Apple Watch Ultra (1st gen): £650 (£199 off, RRP was £849–Clearance)
- Argos, Apple Watch Series 9 (41mm): £299 (£100 off, RRP was £399–Clearance)
Use our automated price trackers below to compare prices for the most popular models across various retailers.
Best Apple Watch Series 10 deals
The Apple Watch 10 (2024 model) starts at $399/£399 for the aluminum 41mm version and $429/£429 for the 44mm model. It’s an extra $100/£100 for cellular. It costs the same as the Series 9 did.
Apple Watch Series 10, 42mm, from $399/£399
Apple Watch Series 10, 46mm, from $429/£429
$359
$359
$359
$429
$429.99
Apple Watch Series 10 (2024) GPS + Cellular 46 mm – Aluminium Rose Gold – Sport band Starlight
$429
Best Apple Watch Ultra 2 deals
The Apple Watch Ultra 2 (2023 model) starts at $799/£799. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. price is better this time.
Apple Watch Ultra 2, from $799/£799
$479.99
$799
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Blue
$503.97
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop Blue
$567
Apple Watch Ultra 2 (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band White
$570.61
Apple Watch Ultra (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop Starlight
$599
Best Apple Watch SE (2022) deals
The Apple Watch SE (2022 model) starts at $249/£219 (was £259) for the 40mm version. It’s an extra $50/£50 for cellular.
$169
$169
$199
$249
$249.99
$299.99
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Silver – Sport band White
$159.03
Apple Watch Series SE 2 (2022) GPS + Cellular 40 mm – Aluminium Starlight – Sport band White
$159.95
Apple Watch Series SE 2 (2022) GPS + Cellular 40 mm – Aluminium Silver – Sport band White
$178
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Starlight – Sport band Starlight
$189
Apple Watch Series SE 2 (2022) GPS + Cellular 40 mm – Aluminium Starlight – Sport band Starlight
$199
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Midnight – Sport band Black
$209
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Starlight – Sport loop Starlight
$310.66
The 44mm version of the Apple Watch SE 2 starts at $279/£249 (was £299).
$199
$279
$279
$279.99
$289
Apple Watch Series SE 2 (2022) GPS 44 mm – Aluminium Midnight – Sport band Black
$154.16
Apple Watch Series SE 2 (2022) GPS + Cellular 44 mm – Aluminium Starlight – Sport band Starlight
$173
Apple Watch Series SE 2 (2022) GPS 44 mm – Aluminium Silver – Sport band White
$189
Apple Watch Series SE 2 (2022) GPS 44 mm – Aluminium Starlight – Sport band Starlight
$229
Discontinued Apple Watches
Best Apple Watch Ultra 1 deals
The original Apple Watch Ultra was discontinued when the second model launched, but you may still see a deal or two. You can also expect to see refurbished and used models for sale.
Apple Watch Ultra 1, 49mm, was $799/£849
$479.99
$799.99
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band White
$424.99
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Black
$448.93
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop Green
$479
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Blue
$503.97
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop White
$525
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Yellow
$547
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Trail loop Blue
$550.54
Apple Watch Ultra (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop Starlight
$599
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Trail loop Black
$609
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Trail loop Yellow
$798
Best Apple Watch Series 9 deals
The Apple Watch 9 (2023 model) has been discontinued, but you may still see a deal or two. You can also expect to see refurbished and used models for sale.
Apple Watch Series 9, 41mm, was $399/£399
$158.99
$399
$399
$399.99
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Red – Sport band Red
$267.72
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Starlight – Sport band Starlight
$269
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Pink – Sport band Pink
$271.31
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Red – Sport band Red
$273
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Silver – Sport band Blue
$273.74
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Silver – Sport band Blue
$275.71
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Midnight – Sport band Black
$279.11
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Red – Sport band Red
$297.74
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Midnight – Sport band Black
$308.37
Apple Watch Series 9, 45mm, was $429/£429
$398.99
$429.99
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Red – Sport band Red
$267.72
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Red – Sport band Red
$273
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Midnight – Sport band Black
$279
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Starlight – Sport band Starlight
$283.61
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Silver – Sport band Blue
$283.81
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Silver – Sport band White
$285.31
Apple Watch Series 9 (2023) GPS + Cellular 45 mm – Aluminium Midnight – Sport band Black
$285.69
Apple Watch Series 9 (2023) GPS + Cellular 45 mm – Aluminium Red – Sport band Red
$295.87
Apple Watch Series 9 (2023) GPS + Cellular 45 mm – Aluminium Silver – Sport band Blue
$297.24
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Red – Sport band Red
$297.74
Best Apple Watch Series 8 deals
It’s been a couple of years since Apple sold the Series 8, but you can can expect to see refurbished and used models for sale.
Apple Watch Series 8, 41mm, was from $399/£419
$239.99
$379.99
$389
$399
Apple Watch Series 8 (2022) GPS 41 mm – Aluminium Red – Sport band Red
$215.13
Apple Watch Series 8 (2022) GPS 41 mm – Aluminium Silver – Sport band White
$215.13
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Aluminium Red – Sport band Red
$215.14
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Stainless steel Graphite – Sport band Black
$218.85
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Stainless steel Silver – Sport band White
$229.21
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Aluminium Starlight – Sport band Starlight
$245.68
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Stainless steel Gold – Sport band Starlight
$383.58
Apple Watch Series 8, 45mm, was from $399/£419
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Silver – Sport band White
$201.74
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Red – Sport band Red
$203.42
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Starlight – Sport band Starlight
$210.24
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Silver – Sport band White
$215.14
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Midnight – Sport band Black
$215.14
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Starlight – Sport band Starlight
$229.21
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Red – Sport band Red
$229.21
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Silver – Sport band White
$238
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Red – Sport band Black
$285
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Graphite – Sport band Black
$384.64
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Graphite – Milanese loop Black
$399
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Gold – Sport band Starlight
$463.89
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series, but older variants of the Apple Watch that aren’t available from Apple any more—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the U.K., you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
Best refurbished Apple Watch deals
One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.
In the U.S. you can get an Apple Watch Series 9, either generation of Ultra, or the SE for less than full price. You can, for example, save $120 on a refurbished 2nd-gen Apple Watch Ultra.
In the U.K. you can save money on an Apple Watch Series 7, 8, or 9, either generation of Ultra, or the Apple Watch SE. For instance, you can save up to £100 on a refurbished Apple Watch 9.
For more information on this topic, read Should I buy a refurbished Apple Watch?
See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and later. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.
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