Apple announces ‘Awe Dropping’ iPhone 17 event for September 9

Apple has announced its annual iPhone event will take place on Tuesday, September 9, at 10 am PT. This event, which Apple is marketing with the tagline “Awe Dropping,” should be where the company unveils the iPhone 17 lineup and new Apple Watches. We may also see the introduction of AirPods Pro 3, updated Apple TV hardware, or an updated HomePod mini.

The event will be streamed on YouTube, Apple TV, and Apple’s events website.

Expected and possible product announcements

These are the products we expect Apple to announce at the “Awe dropping” event.

• iPhone 17: Available in Black, White, Steel Gray, Green, Purple, and Light Blue, the iPhone 17 will sport an A19 processor and a 24MP TrueDepth camera on the front.
• iPhone 17 Air: This new iPhone model will replace the iPhone Plus. Expected to be less than 6mm thick, it should be the thinnest iPhone ever. Available in Black, White, Light Blue, and Light Gold. 
• iPhone 17 Pro: Even more powerful thanks to the A19 Pro and 12GB RAM, the Pro model will have a 48MP Telephoto camera and a new thermal management system for better peak performance. It will come in Black, White, Gray, Dark Blue, and Orange. 
• iPhone 17 Pro Max: Expect superior battery life thanks to a 5,000mAh battery, and other specs should be similar to the iPhone 17 Pro.
• Apple Watch series 11: Don’t expect many changes here, other than a possible spec bump thanks to a new processor.
• Apple Watch Ultra 3: Again, a processor upgrade is the big change here, though it may offer satellite cellular connectivity.
• Apple Watch SE 3: Little is known about the new model, but with the existing model still based on the Apple Watch Series 4 (minus ECG), it could see a dramatic redesign.

There are a few more products Apple is expected to release this fall that could also be unveiled at the September 9 event:

AirPods Pro 3: The third generation of Apple’s popular Pro earbuds are expected to add heart rate monitoring (similar to PowerBeats Pro 2), a new H3 chip that offers better active noice cancelling and superior sound quality, and a refreshed design with shorter stems. Apple may also announce a Live Translation feature that may also work with AirPods Pro 2.

Apple TV 4K (4th gen): A processor upgrade to an A17 Pro is the big rumored upgrade. It could enable Apple Intelligence features on the set-top-box.

Homepod mini: An update to the HomePod mini should give it a faster processor, but we don’t know what else will change. The HomePod mini hasn’t been updated since its debut in 2020, other than with new colors in 2025.