Amazon Prime Video now shows ads in between TV shows and movies: Here’s how to remove them

Read Time:2 Minute, 32 Second

In a rather unsurprising turn of events, Amazon Prime Video has announced that it will start showing advertisements in between TV shows and movies. The company’s new move aims to generate more revenue for the platform while negatively impacting the user experience.

On its support page, Amazon says that when users are watching TV shows and movies on Prime Video, they will see “limited advertisements that run before and during playback.”And while these advertisements are unskippable, Amazon says you can bypass them by signing up for the Prime Video Ad plan, which is currently available as both a monthly and yearly subscription in India.

However, despite paying to remove ads in shows and movies, Amazon says it will continue to show advertisements in “free ad-supported programming, live TV, and sports events” and continue to show promotional trailers that run before movies or TV shows, which cannot be skipped even if you are subscribed to Prime Video Ad Free. This type of content is labelled as “watch with ads” or “with ads” on the show’s detail page.

Story continues below this ad

Amazon now requires Prime Video subscribers to pay more to remove ads. (Express Photo)

How to remove ads from Amazon Prime Video?

If you are tired of seeing advertisements when binge-watching your favourite show or movie, here’s how to subscribe to the Prime Video Ad Free plan and remove some ads.

Visit the Prime Video website from your preferred browser and go to “Your Account”. Now, select “Go Ad free” and press the “Start Subscription” button.

If you are on the mobile app, Amazon will show a small banner at the bottom with a “Go ad free” button. Tap on it, and Amazon will send you an email with a “Continue signing up” button. Clicking on this will open a new web page where you can pay Rs 129 or Rs 699 to get the monthly and yearly ad-free subscription.

Once the subscription starts, Amazon says profiles linked to the account will no longer see advertisements when streaming movies and TV shows on the platform.

Story continues below this ad

Also, Prime Video Mobile Edition and Prime Lite members will have to upgrade their account to Amazon Prime before they can subscribe to the ad-free plan. Keep in mind that these ad free plans are in addition to your existing Prime membership, which are priced at Rs 299 per month or Rs 1,499 per year.