Whoop, a United States-based health tech and wearables brand, has announced the launch of two new devices called the Whoop 5.0 and Whoop MG that are packed with health features including blood pressure insights, heart screener with ECH, hormonal insights, and more.
The newly launched devices are also seven per cent smaller than the Whoop 4.0 band and offer more than 14 days of battery life, as per the company. “We’re not just launching new hardware. This is a complete reinvention of the WHOOP experience,” Will Ahmed, the CEO and founder of Whoop, said in a post on LinkedIn on Thursday, May 8.
“This launch is the start of a new era for WHOOP. At a time when healthcare systems are reactive and often inaccessible, we’re building a health platform that empowers members to put the power back in their hands. WHOOP is evolving into the central operating system for health,” he said.
In India, Whoop bands are priced similarly to smartwatches by Google and Samsung. However, they are particularly popular among athletes as they are said to offer accurate fitness metrics. The tech startup counts football player Cristiano Ronaldo as an investor and global ambassador.
The all-new Whoop 5.0 has enhanced sensors that provide insights on sleep, recovery, strain, stress, and health. It also has a haptic alarm. The Whoop MG, on the other hand, provides data on blood pressure and comes with an in-built ECG/Heart Screener that has been cleared by the US Food and Drug Administration (FDA).
In terms of the design, Whoop said that they are its most premium band as it has been crafted from Italian leather for 24/7 wear. It is available in various sizes and colours.
With the latest wearables, Whoop has also expanded its health tracking features. For instance, Whoop Age provides data on the wearer’s physiological age and pace of aging while Hormonal Insights provides deeper understanding of the wearer’s menstrual cycles and hormonal health.
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“Our new Sleep Performance score better recognizes sleep quality,” Whoop said.
Beyond the upgraded versions of its health tracking bands, Whoop released updated units of its SuperKnit and SportFlex bands, as well as the CoreKnit bands. It has also launched an athleisure line called Whoop Body.
Whoop is also working on a new feature called Advanced Labs that lets members schedule blood tests directly through the app to get more personalised guidance on their cardiovascular, metabolic, hormonal, and immune health.
The Whoop 5.0 and Whoop MG can be accessed by joining the company’s paid membership programmes, namely: Whoop One at $199, Whoop Peak, which costs $239, and Whoop Life at $359.
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